Efferention Publication Receives National Recognition

Students from the State University of New York at Fredonia, participated in the Beatle Kill & Aspen Die-Off through creation of a non-traditional publication, titled Efferention. Designers & Forests co-founder Megan Urban presented a small group of her students with the findings of the projects expedition to Utah. With her guidance, the students researched the factors affecting resource use in that state, using their findings to create a tabloid publication that unfolds to create a mobile exhibition.

Efferention premiered at Design March 2014 in Reykjavik, Iceland. It has since won recognition from the American Advertising Federation with an American Advertising Awards Gold Medal in the Buffalo area competition, a Gold Medal and Best of Show in the District 2 region, and a Silver Medal at the national level.

Read Efferention here.


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